http://vurbmoto.com/
My review on the vurbmoto website:
The design:
The layout of the website is very plain and simple, in order to not distract the eye when looking at the website. The colour scheme runs throughout the website, its bold, easy to look at colours that work really well. The buttons are very plain and are not hugely clear by the name of them as to what they are, which i think just adds on the curiosity on to what is in that tab, but also is an issue at the same time, as i found that i was forgetting what they were. The front page is very simple too, with not masses going on, just simple, and really effective. It makes it look really clean and tidy, inviting you to look more into the website. There is very little use of advertisements away from motocross in general, i think they have used this to ensure people aren't scared away by them as they can make the site look dodgey.
The target audience:
The target audience for vurbmoto are aged 16-48 and are keen motocross riders or fathers of schoolboy riders. This is due to the use of showing amateur racing, aimed at interesting the kids mainly to see themselves in the videos and to see how their friends got on, and then you have the pro racing side, which is aimed more for the fathers.
Features:
They have Facebook and twitter pages, which both add great interaction with their fans, with the use of discussions, posting all their videos, links to other sites and generally replying to their fans on twitter, which I think they care about their fans, which makes people feel more special. Also they use an chat on the website which helps to make the fans feel part of the community. Their are loads of videos on the website, which shows that they are appealing more to men, as men are more likely to watch a video, over reading an article. They also use links with instagram, with people posting pictures and them showing them on website, which once again, adds to the interactivity.
Peace!