Wednesday, 19 June 2013
Middle eastern news stories
Refugee numbers:
http://www.bbc.co.uk/news/world-22963060
Nuclear talks, western involvement:
http://www.bbc.co.uk/news/world-middle-east-22940220
Muammar Gaddafi faces court:
http://www.guardian.co.uk/world/2013/jun/18/saif-al-islam-gaddafi-son-libya
Taliban agree to peace talks with US over Afghanistan
http://www.guardian.co.uk/world/2013/jun/18/taliban-peace-talks-us-afghanistan-full-text
Middle East battle for rights to Angry Birds theme park
http://edition.cnn.com/2013/06/18/travel/middle-east-battle-angry-birds
Thursday, 25 April 2013
Trance connects in many way with its audience. One way it does this is by the use of interactivity in their film. It does this by the use of using techniques of hypnosis from the film in the website. The user is able to watch it unfold with the selection of clips being flashed before your eyes. This gives the audience a feel of connectivity and social interaction. Also we see a video of the director danny boyle talking throughout a montage of clips of scenes from the film.
Exam questions
1. Do you believe that....
2. Do the products in your case study.....
3. In your opinion, and based on your case study, do you think that audiences....
4. In what way do the institutions from your case study....
Next up - you need to think about developing your answers. Based on what we did yesterday about Trance, brainstorm the answer to this question.
1. Do you believe that the audience has shaped your films marketing campaigns?
2. Do the products in your case study
3.In your opinion,and based on your case study, do you think that audiences change the way the institution use genre to shape the film.
4. In what way do the institutions from your case study use synergy to advertise the films?
2. Do the products in your case study.....
3. In your opinion, and based on your case study, do you think that audiences....
4. In what way do the institutions from your case study....
Next up - you need to think about developing your answers. Based on what we did yesterday about Trance, brainstorm the answer to this question.
1. Do you believe that the audience has shaped your films marketing campaigns?
2. Do the products in your case study
3.In your opinion,and based on your case study, do you think that audiences change the way the institution use genre to shape the film.
4. In what way do the institutions from your case study use synergy to advertise the films?
Wednesday, 6 March 2013
Todorovs theory:
Todorovs theory is very simple.The fictional environment begins with a state of equilibrium (everything is as it should be), It then suffers some disruption (disequilibrium).New equilibrium is produced at the end of the narrative. There are five stages in toderovs theory:
1. A state of equilibrium at the outset
2. A disruption of the equilibrium by some action
3. A recognition that there has been a disruption
4. An attempt to repair the disruption
5. A reinstatement of the equilibrium
Todorovs theory is very simple.The fictional environment begins with a state of equilibrium (everything is as it should be), It then suffers some disruption (disequilibrium).New equilibrium is produced at the end of the narrative. There are five stages in toderovs theory:
1. A state of equilibrium at the outset
2. A disruption of the equilibrium by some action
3. A recognition that there has been a disruption
4. An attempt to repair the disruption
5. A reinstatement of the equilibrium
Tuesday, 5 March 2013
1. Analyse the trailer (Done for 2 films)
2. Analyse the website (Need to do for all)
3. Analyse a fan site (Need to do for all)
4. Find a few twitter comments about it (Found some but haven't memorized them)
5. read a few articles from different websites about it. (Done this for all 3 films)
6. Find out how much it cost to make (Found out for all)
7. Find out what awards it won. (Read about them, but need memorise)
8. Find out if there are any additional things being sold like posters/other merchandise. (Searched for merchandise on Google and their websites for each film)
9. Know who was producing it and what else they had produced. The same for directing. (Done for all but need to memorise)
10. Find out about the marketing campaign and how they did it (Done this for 2 films)
11. Look at what fans were saying about the film, perhaps watch some interviews with the cast and director. (Done this for all 3 films)
12. Find out what impact winning awards had on the film and its' box office takings. (Haven't done this yet)
13. Think of theories to apply to the film and what sorts of questions they would be good to use in. (Haven't done this yet)
14. Look at old mark schemes and see what sorts of things they are looking for and what the questions were. (havent done this)
15. Practice answering questions and think about what I felt I should have known but didn't and how I could find out that information. (need to do this)
Wednesday, 27 February 2013
Mini Case study: Top Gear
Top Gear is an extremely popular motoring show, which is now the worlds most popular show, being shown in 170 countries and getting 350 million views a week. The show started in 1977 as a conventional motoring show. Over years it has grown into a funny, quirky and sometimes controversial show. Since 2002 the show has been presented by Richard Hammond, James May and Jeremy Clarkson, oh and not to forget the Stig.
Genre:
Top Gear is fast pace, action Tv series produced in the uk. The show focus's on rare and expensive cars that not your average Joe would be able to afford. Top Gear is classed as a motoring, entertainment programme. This is achieved by the use of humor when they set up a situation when doing a challenge, and then seeing what reaction they get from the presenters. The show is set up into sections that they use. You have the races which tend to be over a long distance, involving Jeremy driving the car and Richard Hammond and James May using other forms of transport, in order to get the desired location. You also have the cool wall, in which Jeremy and Richard arguing over if cars are cool or not cool, and deciding how cool, or how uncool a car is. Then you have the News in which all of the presenters come together and discuss about motoring news. Then you have the Big challenges in which they all have to buy a second hand car and then have to do a number of challenges and the one who gets the best score at the end of the challenge wins. Also you have the star in the reasonably priced car in which a celebrity is interviewed by Jeremy and then a clip is shown of them doing a lap in the reasonably priced car and their lap time is put on the leader board. Top Gear is made by the BBC which is a very rich institution in which is very easily able to fund the programme and as it brings in so many views for the BBC. The show is described as being very politically incorrect and has been put down because of this. Top Gears using very fast pacing montages of clips, using lots of different camera filters in the shots, with also using music a high priority in the montages.
Representation:
Top Gear is talked about a lot with what they say in the shows, many times they have been criticized for being very politically in correct, with the comments from the presenters being hurtful to some people and taking things too far with discussing strongly opinioned topics. Top Gear is also acclaimed for being a great family programme, due to all generations, genders, ages enjoying the show, as it appeals to a very large range of audiences.
Marketing:
Top Gear does a hell of a lot for marketing the show and to get people to know the brand. Their biggest form of marketing has got to be their very sucessful monthly magazine and their DVD's that they do. Their magazine is one of the best selling motoring magazines in the uk, which a large team is involved in the writing articles for the magazines, getting the pictures for the magazine and the overall design. The DVD's they do also are a large percentage of the marketing, they have produced a large amount of them, some of the best include, heaven and hell, the worlds worst car, the challenges and many more. They also do books in which relate to the show and have detailed storylines of the challenges they do. They also have a live show which is always sold out very quickly, which involves a wide display of cars, skilled driving and the presenters of top gear. They also do stationary, games, and sponsoring big shows and races.
Genre:
Top Gear is fast pace, action Tv series produced in the uk. The show focus's on rare and expensive cars that not your average Joe would be able to afford. Top Gear is classed as a motoring, entertainment programme. This is achieved by the use of humor when they set up a situation when doing a challenge, and then seeing what reaction they get from the presenters. The show is set up into sections that they use. You have the races which tend to be over a long distance, involving Jeremy driving the car and Richard Hammond and James May using other forms of transport, in order to get the desired location. You also have the cool wall, in which Jeremy and Richard arguing over if cars are cool or not cool, and deciding how cool, or how uncool a car is. Then you have the News in which all of the presenters come together and discuss about motoring news. Then you have the Big challenges in which they all have to buy a second hand car and then have to do a number of challenges and the one who gets the best score at the end of the challenge wins. Also you have the star in the reasonably priced car in which a celebrity is interviewed by Jeremy and then a clip is shown of them doing a lap in the reasonably priced car and their lap time is put on the leader board. Top Gear is made by the BBC which is a very rich institution in which is very easily able to fund the programme and as it brings in so many views for the BBC. The show is described as being very politically incorrect and has been put down because of this. Top Gears using very fast pacing montages of clips, using lots of different camera filters in the shots, with also using music a high priority in the montages.
Representation:
Top Gear is talked about a lot with what they say in the shows, many times they have been criticized for being very politically in correct, with the comments from the presenters being hurtful to some people and taking things too far with discussing strongly opinioned topics. Top Gear is also acclaimed for being a great family programme, due to all generations, genders, ages enjoying the show, as it appeals to a very large range of audiences.
Marketing:
Top Gear does a hell of a lot for marketing the show and to get people to know the brand. Their biggest form of marketing has got to be their very sucessful monthly magazine and their DVD's that they do. Their magazine is one of the best selling motoring magazines in the uk, which a large team is involved in the writing articles for the magazines, getting the pictures for the magazine and the overall design. The DVD's they do also are a large percentage of the marketing, they have produced a large amount of them, some of the best include, heaven and hell, the worlds worst car, the challenges and many more. They also do books in which relate to the show and have detailed storylines of the challenges they do. They also have a live show which is always sold out very quickly, which involves a wide display of cars, skilled driving and the presenters of top gear. They also do stationary, games, and sponsoring big shows and races.
Tuesday, 12 February 2013
Thursday, 10 January 2013
Montsters Inc 3D Pitch.
Marketing idea for Monsters inc 3D Pitch
My idea is to have a big quest/ treasure hunt being held all over the world, where people can just join in and take part in the hunt. The hunt will involve finding clues to try and work out where the next place where the hunt wants to take you, and then the reward will be able to watch a small section of the film, the more you progress, the bigger amount of film you can watch. The sections of the hunt will be placed in places that are well known to the location and people will have to work out the place from the riddle given on a card that they find. They will have a max time limit of 3 hours to finish the hunt and the person who finishes the course in the fastest time will win tickets to the movie premiere, a limited edition monsters inc blu ray player and all the monster inc films to go with it. I think this will be a good way to advertise the new film as it's getting people involved and also getting them to watch the film, and in return spread the word about the film and to persuade people to watch the film. This means more people will know about the film and which will then cause them to go out and watch it. This also shows that we are keen to interact with our fans as they have been waiting a long time for a new film to be realeased.
My idea is to have a big quest/ treasure hunt being held all over the world, where people can just join in and take part in the hunt. The hunt will involve finding clues to try and work out where the next place where the hunt wants to take you, and then the reward will be able to watch a small section of the film, the more you progress, the bigger amount of film you can watch. The sections of the hunt will be placed in places that are well known to the location and people will have to work out the place from the riddle given on a card that they find. They will have a max time limit of 3 hours to finish the hunt and the person who finishes the course in the fastest time will win tickets to the movie premiere, a limited edition monsters inc blu ray player and all the monster inc films to go with it. I think this will be a good way to advertise the new film as it's getting people involved and also getting them to watch the film, and in return spread the word about the film and to persuade people to watch the film. This means more people will know about the film and which will then cause them to go out and watch it. This also shows that we are keen to interact with our fans as they have been waiting a long time for a new film to be realeased.
Wednesday, 9 January 2013
Christmas Work.
Morrisons Christmas advert:
1. How does the advert communicate brand values for Morrisons?
2.How is the role of the mother at Christmas represented?
3. In what ways does this advert engage the audience? Think about how the audience can relate to it.
4. How are different techniques used together to compress the whole festive period into a short amount of time?
1. How does the advert communicate brand values for Morrisons?
2.How is the role of the mother at Christmas represented?
3. In what ways does this advert engage the audience? Think about how the audience can relate to it.
4. How are different techniques used together to compress the whole festive period into a short amount of time?
1. The advert communicates brand values are to do with keeping Christmas the same. This is shown throughout the advert with how everything is kept the same every Christmas and it becomes just a routine that occurs for a mother, which Morrison's are focused on making the advert so mums can relate to it. The institution have chosen to show the very stereotypical day in the life of a mother at Christmas which makes the advert so effective.
2. The role of the mother is shown to be a key factor in the success of Christmas. The mother is featured in every single scene of the advert and is in charge of all the cooking. The institution has chosen that the Christmas dinner is the most important factor of the day. The women used in the advert is in her mid 40's who is up to date on the latest fashion and makes sure that she still looks good. They have used this women as that is what they think is the person who shops in Morrisons, and also who would be at the most likely age to cook the Christmas dinner for a big audience. The final speech at the end of the advert that the mother makes the advert easy to relate too "I wouldn't have it any other way."
3. The advert engages the audience by how the audience can relate the advert. But the advert does not have a wide audience as of only mothers who cook the Christmas dinner for a big family can really relate to the advert. This means that their target audience is very small and doesn't spread to a wide audience. But the target audience that it appeals it really does engage the audience. The way that you can think back and see how very similar your Christmas is every year and how similar it is to the adverts Christmas. Also how the advert makes you laugh like the scene when the mother is greeting the family and the large cue outside her house is and how it always seem to be that most people arriving.
4. Techniques used to compress the whole of christmas into a short piece has been achieved well. The institution have done this by choosing the biggest key moments in a christmas day. They have done this by adding humour in the advert to keep the audiences attention, the scenes are over dramatised but still have a realistic side to them, such as the greeting of the family arriving at the door, it always seems more than their actually is. Also the music has a key role in keeping atention on the advert, the music is slow paced and quite quiet and has a very warming feel towards it.
2. The role of the mother is shown to be a key factor in the success of Christmas. The mother is featured in every single scene of the advert and is in charge of all the cooking. The institution has chosen that the Christmas dinner is the most important factor of the day. The women used in the advert is in her mid 40's who is up to date on the latest fashion and makes sure that she still looks good. They have used this women as that is what they think is the person who shops in Morrisons, and also who would be at the most likely age to cook the Christmas dinner for a big audience. The final speech at the end of the advert that the mother makes the advert easy to relate too "I wouldn't have it any other way."
3. The advert engages the audience by how the audience can relate the advert. But the advert does not have a wide audience as of only mothers who cook the Christmas dinner for a big family can really relate to the advert. This means that their target audience is very small and doesn't spread to a wide audience. But the target audience that it appeals it really does engage the audience. The way that you can think back and see how very similar your Christmas is every year and how similar it is to the adverts Christmas. Also how the advert makes you laugh like the scene when the mother is greeting the family and the large cue outside her house is and how it always seem to be that most people arriving.
4. Techniques used to compress the whole of christmas into a short piece has been achieved well. The institution have done this by choosing the biggest key moments in a christmas day. They have done this by adding humour in the advert to keep the audiences attention, the scenes are over dramatised but still have a realistic side to them, such as the greeting of the family arriving at the door, it always seems more than their actually is. Also the music has a key role in keeping atention on the advert, the music is slow paced and quite quiet and has a very warming feel towards it.
Subscribe to:
Comments (Atom)