1. How does the advert communicate brand values for Morrisons?
2.How is the role of the mother at Christmas represented?
3. In what ways does this advert engage the audience? Think about how the audience can relate to it.
4. How are different techniques used together to compress the whole festive period into a short amount of time?
1. The advert communicates brand values are to do with keeping Christmas the same. This is shown throughout the advert with how everything is kept the same every Christmas and it becomes just a routine that occurs for a mother, which Morrison's are focused on making the advert so mums can relate to it. The institution have chosen to show the very stereotypical day in the life of a mother at Christmas which makes the advert so effective.
2. The role of the mother is shown to be a key factor in the success of Christmas. The mother is featured in every single scene of the advert and is in charge of all the cooking. The institution has chosen that the Christmas dinner is the most important factor of the day. The women used in the advert is in her mid 40's who is up to date on the latest fashion and makes sure that she still looks good. They have used this women as that is what they think is the person who shops in Morrisons, and also who would be at the most likely age to cook the Christmas dinner for a big audience. The final speech at the end of the advert that the mother makes the advert easy to relate too "I wouldn't have it any other way."
3. The advert engages the audience by how the audience can relate the advert. But the advert does not have a wide audience as of only mothers who cook the Christmas dinner for a big family can really relate to the advert. This means that their target audience is very small and doesn't spread to a wide audience. But the target audience that it appeals it really does engage the audience. The way that you can think back and see how very similar your Christmas is every year and how similar it is to the adverts Christmas. Also how the advert makes you laugh like the scene when the mother is greeting the family and the large cue outside her house is and how it always seem to be that most people arriving.
4. Techniques used to compress the whole of christmas into a short piece has been achieved well. The institution have done this by choosing the biggest key moments in a christmas day. They have done this by adding humour in the advert to keep the audiences attention, the scenes are over dramatised but still have a realistic side to them, such as the greeting of the family arriving at the door, it always seems more than their actually is. Also the music has a key role in keeping atention on the advert, the music is slow paced and quite quiet and has a very warming feel towards it.
2. The role of the mother is shown to be a key factor in the success of Christmas. The mother is featured in every single scene of the advert and is in charge of all the cooking. The institution has chosen that the Christmas dinner is the most important factor of the day. The women used in the advert is in her mid 40's who is up to date on the latest fashion and makes sure that she still looks good. They have used this women as that is what they think is the person who shops in Morrisons, and also who would be at the most likely age to cook the Christmas dinner for a big audience. The final speech at the end of the advert that the mother makes the advert easy to relate too "I wouldn't have it any other way."
3. The advert engages the audience by how the audience can relate the advert. But the advert does not have a wide audience as of only mothers who cook the Christmas dinner for a big family can really relate to the advert. This means that their target audience is very small and doesn't spread to a wide audience. But the target audience that it appeals it really does engage the audience. The way that you can think back and see how very similar your Christmas is every year and how similar it is to the adverts Christmas. Also how the advert makes you laugh like the scene when the mother is greeting the family and the large cue outside her house is and how it always seem to be that most people arriving.
4. Techniques used to compress the whole of christmas into a short piece has been achieved well. The institution have done this by choosing the biggest key moments in a christmas day. They have done this by adding humour in the advert to keep the audiences attention, the scenes are over dramatised but still have a realistic side to them, such as the greeting of the family arriving at the door, it always seems more than their actually is. Also the music has a key role in keeping atention on the advert, the music is slow paced and quite quiet and has a very warming feel towards it.
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