Marketing idea for Monsters inc 3D Pitch
My idea is to have a big quest/ treasure hunt being held all over the world, where people can just join in and take part in the hunt. The hunt will involve finding clues to try and work out where the next place where the hunt wants to take you, and then the reward will be able to watch a small section of the film, the more you progress, the bigger amount of film you can watch. The sections of the hunt will be placed in places that are well known to the location and people will have to work out the place from the riddle given on a card that they find. They will have a max time limit of 3 hours to finish the hunt and the person who finishes the course in the fastest time will win tickets to the movie premiere, a limited edition monsters inc blu ray player and all the monster inc films to go with it. I think this will be a good way to advertise the new film as it's getting people involved and also getting them to watch the film, and in return spread the word about the film and to persuade people to watch the film. This means more people will know about the film and which will then cause them to go out and watch it. This also shows that we are keen to interact with our fans as they have been waiting a long time for a new film to be realeased.
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