Trance connects in many way with its audience. One way it does this is by the use of interactivity in their film. It does this by the use of using techniques of hypnosis from the film in the website. The user is able to watch it unfold with the selection of clips being flashed before your eyes. This gives the audience a feel of connectivity and social interaction. Also we see a video of the director danny boyle talking throughout a montage of clips of scenes from the film.  

http://themovieblog.com/2013/lets-talk-trance-takes-audiences-on-a-fun-mind-trip/

http://www.chicagonow.com/chicago-indie-movie-scene/2013/04/director-danny-boyle-is-back-in-the-must-see-thriller-trance/

Exam questions

1. Do you believe that....
2. Do the products in your case study.....
3. In your opinion, and based on your case study, do you think that audiences....
4. In what way do the institutions from your case study....

Next up - you need to think about developing your answers. Based on what we did yesterday about Trance, brainstorm the answer to this question.

1. Do you believe that the audience has shaped your films marketing campaigns?
2. Do the products in your case study
3.In your opinion,and based on your case study, do you think that audiences change the way the institution use genre to shape the film.
4. In what way do the institutions from your case study use synergy to advertise the films?