Mini Case study: Top Gear
Top Gear is an extremely popular motoring show, which is now the worlds most popular show, being shown in 170 countries and getting 350 million views a week. The show started in 1977 as a conventional motoring show. Over years it has grown into a funny, quirky and sometimes controversial show. Since 2002 the show has been presented by Richard Hammond, James May and Jeremy Clarkson, oh and not to forget the Stig.
Genre:
Top Gear is fast pace, action Tv series produced in the uk. The show focus's on rare and expensive cars that not your average Joe would be able to afford. Top Gear is classed as a motoring, entertainment programme. This is achieved by the use of humor when they set up a situation when doing a challenge, and then seeing what reaction they get from the presenters. The show is set up into sections that they use. You have the races which tend to be over a long distance, involving Jeremy driving the car and Richard Hammond and James May using other forms of transport, in order to get the desired location. You also have the cool wall, in which Jeremy and Richard arguing over if cars are cool or not cool, and deciding how cool, or how uncool a car is. Then you have the News in which all of the presenters come together and discuss about motoring news. Then you have the Big challenges in which they all have to buy a second hand car and then have to do a number of challenges and the one who gets the best score at the end of the challenge wins. Also you have the star in the reasonably priced car in which a celebrity is interviewed by Jeremy and then a clip is shown of them doing a lap in the reasonably priced car and their lap time is put on the leader board. Top Gear is made by the BBC which is a very rich institution in which is very easily able to fund the programme and as it brings in so many views for the BBC. The show is described as being very politically incorrect and has been put down because of this. Top Gears using very fast pacing montages of clips, using lots of different camera filters in the shots, with also using music a high priority in the montages.
Representation:
Top Gear is talked about a lot with what they say in the shows, many times they have been criticized for being very politically in correct, with the comments from the presenters being hurtful to some people and taking things too far with discussing strongly opinioned topics. Top Gear is also acclaimed for being a great family programme, due to all generations, genders, ages enjoying the show, as it appeals to a very large range of audiences.
Marketing:
Top Gear does a hell of a lot for marketing the show and to get people to know the brand. Their biggest form of marketing has got to be their very sucessful monthly magazine and their DVD's that they do. Their magazine is one of the best selling motoring magazines in the uk, which a large team is involved in the writing articles for the magazines, getting the pictures for the magazine and the overall design. The DVD's they do also are a large percentage of the marketing, they have produced a large amount of them, some of the best include, heaven and hell, the worlds worst car, the challenges and many more. They also do books in which relate to the show and have detailed storylines of the challenges they do. They also have a live show which is always sold out very quickly, which involves a wide display of cars, skilled driving and the presenters of top gear. They also do stationary, games, and sponsoring big shows and races.
Genre:
Top Gear is fast pace, action Tv series produced in the uk. The show focus's on rare and expensive cars that not your average Joe would be able to afford. Top Gear is classed as a motoring, entertainment programme. This is achieved by the use of humor when they set up a situation when doing a challenge, and then seeing what reaction they get from the presenters. The show is set up into sections that they use. You have the races which tend to be over a long distance, involving Jeremy driving the car and Richard Hammond and James May using other forms of transport, in order to get the desired location. You also have the cool wall, in which Jeremy and Richard arguing over if cars are cool or not cool, and deciding how cool, or how uncool a car is. Then you have the News in which all of the presenters come together and discuss about motoring news. Then you have the Big challenges in which they all have to buy a second hand car and then have to do a number of challenges and the one who gets the best score at the end of the challenge wins. Also you have the star in the reasonably priced car in which a celebrity is interviewed by Jeremy and then a clip is shown of them doing a lap in the reasonably priced car and their lap time is put on the leader board. Top Gear is made by the BBC which is a very rich institution in which is very easily able to fund the programme and as it brings in so many views for the BBC. The show is described as being very politically incorrect and has been put down because of this. Top Gears using very fast pacing montages of clips, using lots of different camera filters in the shots, with also using music a high priority in the montages.
Representation:
Top Gear is talked about a lot with what they say in the shows, many times they have been criticized for being very politically in correct, with the comments from the presenters being hurtful to some people and taking things too far with discussing strongly opinioned topics. Top Gear is also acclaimed for being a great family programme, due to all generations, genders, ages enjoying the show, as it appeals to a very large range of audiences.
Marketing:
Top Gear does a hell of a lot for marketing the show and to get people to know the brand. Their biggest form of marketing has got to be their very sucessful monthly magazine and their DVD's that they do. Their magazine is one of the best selling motoring magazines in the uk, which a large team is involved in the writing articles for the magazines, getting the pictures for the magazine and the overall design. The DVD's they do also are a large percentage of the marketing, they have produced a large amount of them, some of the best include, heaven and hell, the worlds worst car, the challenges and many more. They also do books in which relate to the show and have detailed storylines of the challenges they do. They also have a live show which is always sold out very quickly, which involves a wide display of cars, skilled driving and the presenters of top gear. They also do stationary, games, and sponsoring big shows and races.
www- I like how you included information about the marketing of the show, and the short summary that you gave to start was to the point and informative. You used specific examples from the show to portray the genre well.
ReplyDeleteebi- Maybe include more information about the institution (what does Top Gear show the BBC as?) also information about what type of audience it targets would be good :)
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ReplyDeleterude.
ReplyDeleteWWW - I really like the summaries under each heading, they're very informative about the show itself :)
ReplyDeleteEBI - You could include more information about how it effects the audience and the target audience plus including theories