The question.

The two films that I am studying are sherlock holmes A game of shadows and Moon. Both films are very different to each other, with both very different storys, and a very big gap of gross profit. Moon made $5 million where as shrlock holmes a game of shadows made $186.8 million. They both use social networking sites as a way of free advertisement, and an easy way of spreading the word about the film. People can also interact and discuss the film with other people. The sherlock holmes film has a of social networking, such as The facebook page for Sherlock holmes a game of shadows, which  has 225,498 likes. there twitter page has 12.677 followers and 433 tweets. The amount of tweets shows that they were interested in keeping the fans very up to date with the film, and were keen to get people involved with the film. They also have a website, which has quite well made, it has lots of features, but isn't very interactive for the user, and gives the impression that it was made in a hurry. The site has features such as being able to watch videos about the film and the story, and has a section in which the user can get involved in the story using there facebook, twitter or google + account to be able to contiune watching the videos to give clues on the what the film will consist of. This shows the instituion is thinking about the audience of the film thoroughly and they are making sure the viewer gets the most satifaction out of the film, as people will watch films for social interaction. Another way how people can really help a film is by making sites and fan pages. These can help both the viewer of the film and the institution of the film, as it they show that people cared about the film and are proud of its presence, and they can also help the film makers if the film didnt get brilliant reviews, they know that there is still a group of people who really enjoyed it and are proud enough to make a site or a page about that film, and i'm sure they can spurr on the film makers to continue the series if possible, and to be proud of their creation.    where as

Moon only has a very small amount of likes, only 1,342. The film was a very "underground" film and its had hidden success. The website just tells you how crucial advertisement for them was because so much effort has been put into the creation of the website. The amount of interaction and all the different things going on in the website is very good. They way everything moves and all the sub links to everything on the page is top notch work. The twitter page for moon is run by a fan, who has brought big advertisement for the film. The facebook page has 210,000 likes which is a hell of a lot more than sherlocks facebook page, which tells us that they had to rely so much on social networking for advertising the film, and spend a big budget of the film on advertisement as it is an unknown film unlike sherlock holmes which has already had a film released before A game of shadows so there need to advertise was less as people would have known about the film and would have automatically watch the next one if they enjoyed the first one, and Moon was coming out fresh and never seen before. Moon's Facebook page posted everything they could possible (even about auctioning the props off!) and by using links to other websites which the film had a connection with, weather it was them selling there film on DVD to articles about the films awards. The film itself was scored higher than any harry potter film on rotten tomatoe, scoring 90%, which very few films ever get that score.