1. How are different techniques used to grab the audiences attention in this advert?

1.  How are different techniques used to grab the audiences attention in this advert?

One of the techinques used in the advert to grab the audiences attention is the use of the music fitting in sync with what is happening on the screen. The iPod's movement, which gives a cheerful impression to the product and shows that they are interested in the quality. The music used is very unknown, but very catchy and upbeat, which makes the viewer associate the song to the product. The camera shots used are very fast paced and are only on the screen for a maximum of 2 seconds. This keeps the viewers attention on what is happening and makes you eager to carry on watch until the end. The advert is also very short, lasting 30 seconds, which fits with there target audience, and how the technology is rapidly growing.